• Branding and Visual Identity
  • 4 min

Graphic Design Logo Price Ranges

  • Author
  • Ian Bower
  • Published
  • Jul 23, 2021
4 min

Graphic Design Logo Price Ranges

Graphic Design Logo Price Ranges

Are you looking to have a logo made but are unsure of the cost? Learn more about the price ranges for a graphic design logo.

Did you know that your branding can help build trust? While it's not the whole package, a graphic design logo is a good place to start when building or redoing your brand.

Your logo can show customers a bit about your business to start creating that relationship. Then, you won't have to struggle as much to get sales.

Read on to learn how much you can expect to pay for a logo.

Factors That Affect the Price Range

Many factors can affect the price of a graphic design logo. You can find a graphic designer who charges $15 per hour, but another designer might charge $150 per hour.

When looking specifically at designers with some experience, they can charge anywhere from $65 to $150. However, many factors go into a graphic design logo cost.

Fortunately, that means you can find a good graphic designer within your budget.

Experience

If you have a smaller budget for your graphic design logo, you can look for someone with less experience. They can still provide a great final product, but they'll typically charge less than average.

Look for recommendations of students or recent graduates from a local graphic design school or department. The school can give you a list of names, so you can shop around and know that you're hiring a designer with good training.

However, sometimes, hiring someone with more experience is worth the added cost. That way, you don't have to compromise on your graphic design ideas.

Complexity

The complexity of your logo might also affect how much you have to pay a graphic designer. Since many designers charge hourly, you'll need to pay more when a logo takes longer to create.

A logo with more colors and lines will probably cost you more than something with one or two colors and a simple layout.

Similarly, if you want the designer to create other brand elements such as graphics for a blog, that can increase the cost. Even though the elements may use the same colors and fonts, it's more work.

Specialty

Another thing to consider is if you want to hire a logo design specialist. If so, they can charge more than a general graphic designer because they focus on that one area.

You'll get a designer who knows how to create effective logos, which provides more value to your business.

On the other hand, hiring a generalist means they may only design a few logos per year. They can still deliver a good product, but they might not have as much experience with creating a logo.

Revisions

Some graphic designers will include one or two rounds of revisions in their pricing. However, the more revisions you need, the longer it will take, and the more it will cost you.

Now, you can cut down on revisions by providing a more detailed outline of what you want.

But a good designer might still experiment and give you a few logo ideas to consider. Then, you can choose the one you like best and add any finishing touches to it.

Location

Of course, you have to consider if you want to hire a local or remote graphic designer. Either way, a designer that lives in a higher-cost area, such as New York City, will charge a lot more for the same work.

If you can find a good designer in the Midwest, for example, you may still receive work of similar quality. However, you'll pay a fraction of what a designer in NYC would charge you.

Hiring a local graphic designer can be a good option if you want to meet with them, but you can hire people from all over the world.

How to Save Money on a Logo

A graphic design logo can be expensive, but you don't always have to pay the full price. Whether you're willing to spend more time or find a flat rate, you'll lower your bill.

The following options are good for new and veteran business owners. Consider each of them to decide which is best for your company.

DIY

One of the most affordable options is to design a logo yourself. There are free graphic design programs that allow you to make a logo either from a template or from scratch.

You can also use a graphic design logo maker for around $20 to $50. Depending on the program, you'll input your business name and branding, and the program can give you a basic logo to edit and customize.

However, designing a logo yourself can be difficult if you don't have design skills. You might end up wasting more time than it's worth.

Pay Per Project

When hiring a graphic designer, consider if they offer flat fees or can set a rate for your entire project. It may not save you a significant amount of money, but it can help you plan for the cost.

Other designers and companies may offer a monthly subscription rate starting at around $100 to $200. You can budget for the expense for your initial logo and for any more graphic design work you need.

While paying hourly can be nice, you don't always know how long a logo might take. Negotiating a flat rate from the start is a great option.

New Designer

Another fantastic way to save money on your logo design is to hire a newer designer. As long as they have the training and some experience, and you can expect to pay about $15 to $65 per hour.

This is particularly beneficial if you want a simple logo and can give the designer your specific vision. Then, you can reduce revisions and still get a logo you're happy with.

Remember that hiring a new designer can be a risk, so always ask to see their portfolio. It can tell you if the designer has the skills necessary to design your company logo well.

Tagged With:

Branding Guidelines
Branding
Logo Design
Logo Price
Graphic Design
  • Ian Bower
  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

    He values generosity and attention to detail and strives to make sure these values are apparent in the services he provides and the businesses he owns.

    When Ian isn't working, you can find him outside hiking, camping and spending time with his wife and children

  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

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