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THE PROBLEM

Yeew. Or spelled correctly: YEEW! Is the greeting between those who live life adventurously, often accompanied by a "Chakka".

HOW WE HELPED

The Yeew brand needed a visual identity that matched the spirit of their target market - that embodied the call of the open road as well as the call of the surf, mountains, and forests.

THE PROBLEM

Tavisz is a luxury travel brand that focuses on high quality travel accessories and luggage. They needed a visual identity that established them as a premium brand.

HOW WE HELPED

We created a memorable and easily recognizable visual identity that is instantly classy and luxurious.

To see the Tavisz and other case studies, sign up below to download them.

THE PROBLEM

Luci & Rix is a kids furnishing brand that wants to help design conscious adults marry adult spaces with children's things.

HOW WE HELPED

Luci & Rix needed a visual identity that was fun, but not childish and that had a grown up feeling but that still identified with kids brands.

See what we came up with and download all of our case studies by signing up below.

THE PROBLEM

Uncut Brands needed to stand out in a crowded market. As an Amazon Brand management firm they knew that getting the attention of their clients was a top priority

HOW WE HELPED

Uncut Brands needed a look that felt like a bespoke suit. We created a logo that was young, fresh and perfectly tailored to grab the attention of their target market.

Download all of our case studies, including Uncut Brands, by signing up below.

THE SOLUTION TO DESIGN
CONFUSION AND OVERWHELM

We get it, you're not a designer. You know what looks good but not how to get there. IDX was made for you - a personal 1:1 approach to identity design

Let's get your project started

VISUAL IDENTITY

A powerful service aimed at creating your visual assets.
From logo, to brand book
and beyond. Perfect for an update or new look.

PACKAGING & INSERTS

Looking for product packaging that attracts attention? A thoughtfully designed package gets you ahead online and off.

CUSTOM PROJECTS

From hand illustrated mascots to show signage, if you need a personal approach to getting it done, then we can do it.

THE PROBLEM

"I'm not a designer"

We hear that a lot. Does this sound familiar?
You don't want to be treated
like a number
You're worried you'll underpay for design and get a bad result
You wish you had a trusted friend who could answer your questions

If you're burnt out by trying to be your own creative director, we've got GREAT NEWS. YOU CAN STOP NOW.

A CUSTOM APPROACH

What is Identity X?

Leave It To Us

Over the years our clients have often asked if we can take over design projects because they don't have the confidence or experience to see them through. That's exactly what IDX is - it's us taking over the creative direction and planning of your identity design project.

a personal experience

Get Results

Your experience and our experience are both front and center with IDX. You'll work directly with an actual human (several really) who will be there every step of the way to help answer your questions about marketing, positioning, design and the functional qualities of your project.

You can trust in our experienced team to stop you from making mistakes and to deliver the best possible results for you and your brand.

Proactive Design

Explore & Discover

Design can be reactive or proactive. We prefer proactive. Proactive design means diving into the reasons behind the design so that it actually produces a result.

You'll work with our team to discover the reasons behind the design and explore your options visually and conceptually.

You'll have choices without being overwhelmed because they represent well-thought-out directions. If you've every run a design contest and felt paralyzed by the number of choices, then this will feel like a breath of fresh air.

Express yourself

Attract Your Ideal Customer

Identity design is all about expressing personality and evoking a feeling in the viewer. It can be your personality, or your company, or a handful of partners.

Most IDX projects include a discovery session during which you'll figure out exactly what that personality looks like.

When you express yourself the right way, you'll attract the customers and clients that you want.

Over the years our clients have often asked if we can take over design projects because they don't have the confidence or experience to see them through.

That's exactly what IDX is - it's us taking over the creative direction and planning of your identity design project.

Your experience and our experience are both front and center with IDX. You'll work directly with an actual human (several really) who will be there every step of the way to help answer your questions about marketing, positioning, design and the functional qualities of your project.

You can trust in our experienced team to stop you from making mistakes and to deliver the best possible results for you and your brand.

Design can be reactive or proactive. We prefer proactive. Proactive design means diving into the reasons behind the design so that it actually produces a result.

You'll work with our team to discover the reasons behind the design and explore your options visually and conceptually.

You'll have choices without being overwhelmed because they represent well-thought-out directions. If you've ever run a design contest and felt paralyzed by the number of choices, then this will feel like a breath of fresh air.

Identity design is all about expressing personality and evoking a feeling in the viewer. It can be your personality, or your company, or a handful of partners.

Most IDX projects include a discovery session during which you'll figure out exactly what that personality looks like.

When you express yourself the right way, you'll attract the customers and clients that you want.

Case Studies

Check out our work

Visualizing
Freedom & Escape

Read Case Study

Luxury &
Quality

Read Case Study

Combining
Worlds

Read Case Study

A Bespoke
Consultancy

Read Case Study

Check Out What Our Clients Say

#humblebrag

I couldn't be more pleased with the service from Graphic Rhythm Designs! Communication is spot on, and their online portal is very convenient. I just launched my first PL project and thanks to Ian and his team of professionals, it looks TOP NOTCH.

Jeremy Schulz

I ran into these guys in New York for a agency convention and they have been awesome! We use them primarily as support for our in-house Graphic Artist. We've been able to rely on them to create great pieces that stay on brand for our clients.

Tyler Williams

Ian, Krisha, and their team did fabulous work for us on a tight deadline. Their turnaround time was great, and most importantly the graphics we're above and beyond what we hoped for. I'd recommend them to anyone and look forward to hiring them again in the future.

Ian Fisher

Have worked on two projects with them now and can't recommend them highly enough...work with you however many changes and alterations you need, and a very talented and skilled team too...thanks Ian!

Va Nim Thii

Graphic Rhythm is great, even with demanding clients like me! Their design team is outstanding, and even if things go sideways (they rarely do), they are patient and help work through the process until our vision is met. Definitely our go-to team.

David Kahl

I couldn't be more  pleased with the service and excited with the outcome from Ian and his team who at all times communicated well to understand my brand and develop a great concept and modern and engaging lifestyle shots and infographics.  

Roz Cooper

Fantastic work. Great quality and exceptional professionalism!

Adam Leaf

Great to work with, consistent high quality designs!

Andrew Zetterholm

Always a pleasure to work with Graphic Rhythm Designs.  

John McMillin

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Richard Matthews

How It Works

TAKE A PEAK

Discovery Phase

The discovery phase will include either a 20-minute kick-off call or a 90-minute discovery session depending on your project.

The deliverables for this phase can vary, but the goal is for us to provide you with advice and guidance on your identity project, to gather information about your brand attributes and come up with a plan.

Next we typically do a visual discovery where we create three curated discovery boards to help you narrow down your design preferences.

Design Phase

During the design phase we use everything we learned in discovery to create the identity designs for the project. This is where we breathe life into your logo, packaging, company mascot or whatever it is we are helping you to realize.

Our design team, creative director and project managers coordinate and work behind the scenes to go through iterations and tweaks before finally presenting the project to you for consideration

Delivery

When everything has been approved and finalized we deliver the final files in a variety of formats depending on your specific project. This includes the screen or print ready files (jpg, png etc) as well as the working or source files (ind, psd, ai)

Continue The Relationship

If we created your logo and visual identity guide (our most popular service!) then there is likely a lot more design work to be done.  

We include a free month of Daily Design Professional as part of this particular service so that you can get all of your design work done. It's easy now that you have a professionally designed logo and brand identity guide. 

Regardless of the identity service we provided, you always have the option of becoming a Daily Design client and having the team behind your IDX project work on your lower investment design needs like social media graphics, presentations, video thumbnails and so on...

Get Started

TRANSPARENT
PRICING

Identity X projects are all custom projects and are priced accordingly. However, below are two of our most popular services and the starting prices for them so that you can get an idea of what to expect.

The logo and brand guide package is designed for new brands
and companies, or companies that are reinventing themselves.

It's everything you need to have a strong launch and includes a
90-minute discovery session, visual discovery, your logo, your brand identity guide and a month of Daily Design Pro.

Package starts at

$1,499

The logo and brand guide package is designed for new brands
and companies, or companies that are reinventing themselves.

It's everything you need to have a strong launch and includes a
90-minute discovery session, visual discovery, your logo, your brand identity guide and a month of Daily Design Pro.

Package starts at

$1,499

The logo and brand guide package is designed for new brands
and companies, or companies that are reinventing themselves.

It's everything you need to have a strong launch and includes a
90-minute discovery session, visual discovery, your logo, your brand identity guide and a month of Daily Design Pro.

Package starts at

$1,499

Whether you are launching one or many products, packaging is a crucial part of it. Even if your product is only destined for online sales a beautifully designed package can make your product stand out on e commerce marketplaces and search results and provide your customers with a great unboxing experience.

Our packaging design service starts at $499 and includes a 20 minute kickoff call/strategy session, a visual discovery phase and up to three variants to choose from.

Package starts at

$499

Identity X is not restricted to these two services - if you have a custom project that needs a high touch design agency to see it through then contact us so we can discuss working together

Package starts at

Custom

Identity X FAQs

Have more questions? Here are our answers.

What is Identity X?

IDX started as a visual identity only service - Logo, Visual Identity Guide etc. It's now our custom projects department where we handle all of projects that don't fit neatly into another box. This can include big Amazon projects, Identity services, Packaging design, web design, or other projects where you need a more personal approach with the attention of not just a designer, but a creative director and account manager

What kind of projects can I do with Identity X?

The most common projects are our logo and visual identity projects and packaging design. However, our clients constantly surprise us with the various needs and requirements that they have - if you've got something in mind, get in touch and we can discuss it.