• Design
  • 4 min

5 Reasons Why Blog Graphics Drive More Traffic

  • Author
  • Ian Bower
  • Published
  • Oct 19, 2021
4 min

5 Reasons Why Blog Graphics Drive More Traffic

Stock photos or text only doesn't draw the eye as well as blog graphics. Why? Learn why graphic design drives more blog and website traffic here.

It's no surprise that blog articles with images have 94% more views than ones without.

Most businesses know this, but did you know that graphics can elevate your content to the next level?

If you are wondering how to stand out from your competition, then graphics is the answer.

Read on to discover how blog graphics drive more traffic to your website.

1. Make Your Blog Unique

From a blog logo to feature photos, graphics help make your site stand out.

By having a unique design, you are creating a brand and marketing your product as something special. You are telling your audience that this isn't a cookie-cutter article and that it will offer new and professional information.

This will help you gain a dedicated audience that remembers your site and comes back for more.

2. Offer Visual Explanations

Another great advantage of blog graphic design is a chance to better explain your content to your readers.

People appreciate information in various forms, including visual graphs, charts, and animations. By offering visual explanations, you attract more people to your blog by becoming appealing to all learning types.

Graphics also help you as a content creator. Sometimes presenting data gets boring and complicated. Use graphics to explain complex data and present interesting facts that may get lost or ignored in a long article.

3. Look Legitimate and Credible

Graphic design logo cost and the amount of work that goes into designing your blog gives your site credibility.

Low-quality images and generic logos will have people clicking the X to avoid your site. This means that they won't even consider your content if your site looks illegitimate.

High-quality graphics show that you put the time and effort into presenting reliable data and visually appealing content. Your audience will appreciate this and come back to your site when seeking a credible source.

In fact, 67% of readers view high-quality graphics as even more important than product descriptions and ratings or reviews of your site.

So, the appeal of your blog or site truly decides whether a consumer can trust your business.

4. Get More Shares

It's not just graphic design blog topics that make your blogs sharable. Many blog articles are shared based on their graphics alone without even being read.

Articles that have these types of images get 50% more shares than ones that don't. This is a free promotion that increases your traffic and builds word-of-mouth around your brand.

It can also lead to more followers and devoted readers.

Images can also be shared individually or pinned on Pinterest. When your graphics are saved, they then can be used as sources on other blogs, which increases your backlinks and SEO ranking.

5. Break Up Content

Besides logo design, in-article images act as a relief to long articles. Graphics are perfect for creating sections within the piece that will improve your reading retention by keeping readers engaged.

Placing graphics strategically throughout your article can also bring attention to areas that may be overlooked.

Consider if you are discussing a product, describing its design and function. An image of this product may be what draws the eye in, and only then will the description be read.

This tactic is especially helpful for people who scroll articles, which is most people. If the only thing someone sees is headers and words, they are more likely to stop scrolling.

Types of Graphics and Purposes

Knowing that you need graphics is just the first step in adding them to your blogs.

You also need to know what type of graphic to use and for what purpose. Too many visuals or inappropriate visuals can have an opposing effect on your blog.

The most important thing to remember is to keep it simple and relevant.

For example, a graph should only be used to present data. If you have no data, then a graph will add nothing to your article. This will only confuse your readers.

Feature images are also important, as they serve the purpose of grabbing your audience's attention. However, be certain that the graphic portrays the topic of your article.

You also want to be cohesive with your graphics. Mixing various types of images looks sloppy and can deter you from your purpose. The same goes for the color scheme.

Knowing Your Audience

When adding graphics to your articles, you want to also think about who will be viewing them. Just like your content, your images should cater to your audience.

This will also depend on your current brand and audience. You don't want to go too far from your original design. For example, if your site is conservative and data-driven, you don't want to have a blog filled with artsy animations.

Stay true to your brand and overall mission so that your audience feels comfortable. This may mean slowly adding new types of graphics to your blog and experimenting before making a full transition into a new design.

Finding the Best Blog Graphics

You now know why blog graphics are important and when to use them. So, the next question on your mind should be how do I get quality graphics?

Stock photos are not graphics since they are used by everyone and aren't technically designed for you. You will need a professional graphic designer for that.

Luckily, we make it just as easy to hire a designer with multiple monthly packages for any type of need.

Check out our portfolio page to get an idea of our work. Then contact us to discuss your blog or site today.

Tagged With:

Blog Designs
Blogging
Blog Posts Monetizing
Business
Content Writing
Graphic Design
Monetizing
Visual Content
Lead Generation
  • Ian Bower
  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

    He values generosity and attention to detail and strives to make sure these values are apparent in the services he provides and the businesses he owns.

    When Ian isn't working, you can find him outside hiking, camping and spending time with his wife and children

  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

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