• Branding and Visual Identity

From Moose Hunts to Silicone Rings: Branding Lessons from the Wild Side

  • Author
  • Ian Bower
  • Published
  • Jul 4, 2023

From Moose Hunts to Silicone Rings: Branding Lessons from the Wild Side

Ever thought about how the wild heart of Alaska could shape a brand selling everyday carry items? Strap in, folks. We're about to dive into the adventure-packed tale of Groove Life, and trust me, it's anything but ordinary.

Picture this. You're born in a snowstorm in Homer, Alaska. Your doctor is off on a moose hunt. Welcome to the world, kid! And that’s just the start for the founder of Groove Life. He grew up with the wild Alaskan spirit, flying cloth-covered airplanes, climbing snow-capped mountains, and fishing in serene rivers.

 

Years later, he's sitting in Alabama, staring at a silicone ring on his finger that he doesn’t particularly like. Lightbulb moment. He decides to design a better ring. And hey, why not build a brand around it too? That’s how Groove Life was born - a brand as wild as its roots, selling belts, wallets, watch bands, and more.

 

 

Now, what can we learn from Groove Life's unique branding strategy? Plenty. Let's break it down.

 

  1. Find your USP: Groove Life isn’t just about products; it’s about merging style with function. Think about what sets your brand apart. Is it your killer design? Unmatched service? The world's best cup of coffee?

 

  1. Tell a captivating story: Who doesn't love a good tale? Groove Life's branding is an adventure, a journey. It's not just about where the products are made; it's about where the people and the ideas come from. If your brand had a biography, what would it say?

 

  1. Know your crowd: Groove Life isn’t for everyone. It's for the adventurous, the wild, and the outdoorsy. Who's your crowd? Find them. Speak to them. Make your brand their brand.

 

  1. Let your values shine: "Born in Alaska. Built in Tennessee." That's Groove Life. What's your tagline? Make sure it reflects who you are and what you stand for.

  

  1. Be persistent: The founder of Groove Life didn't know the first thing about manufacturing or selling online. But here we are, talking about his successful brand. If he can do it, so can you.

 

So, there you have it, folks. The wild ride of Groove Life, a brand born from adventure, showing us that with a unique idea, a compelling story, and a heap of determination, you can turn any passion into a thriving brand. So, what's your passion? And more importantly, how are you going to brand it?

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  • Ian Bower
  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

    He values generosity and attention to detail and strives to make sure these values are apparent in the services he provides and the businesses he owns.

    When Ian isn't working, you can find him outside hiking, camping and spending time with his wife and children

  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

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