• Business

Lights…Camera…Sales - Amazon Customers Prefer Video

  • Author
  • Ian Bower
  • Published
  • Jun 29, 2022

Lights…Camera…Sales - Amazon Customers Prefer Video

Did you know that Amazon customers love videos? 

I’m not just talking about the funny cat ones. 

In fact, according to a study by Wyzowl,  a whopping 88% of shoppers say that they have been convinced to buy a product because they watched a video ad. That’s pretty impressive! So if you want to increase your Amazon sales, it might be time to start incorporating video into your product listings. Keep reading to find out how…

Why Using Video Is So Important

Take a moment to imagine your customer. They’ve had a long busy day and they are tired. They might have a couple of kids screaming in the background and a million other distractions trying to pull them away from their mission…to find and buy your product. 

They go on Amazon and start looking. 

That’s when they are bombarded by all kinds of photo ads of products very similar to yours.

Then they see your video come up on their screen. It’s moving, it’s colorful, it’s delivering your message to them without them needing to make any extra effort. 

Suddenly all the other noise (including your competitor’s ads) slip away and they start to focus on YOUR video ad. Your message has gotten through…

The average time spent online has increased by an overwhelming 8.5 hours per week over the past 4 years, so it isn’t surprising that marketers are paying close attention to what works and what doesn’t work when selling products online. That’s where the customers are after all. 

A recent study has done a great deal to clear things up for us. It reports that 69% of customers say they prefer video over any other medium when it comes to learning about a new product. 

In the age of video streaming, this isn’t surprising to us. 

Video is becoming an increasingly comfortable and familiar medium to the average internet visitor, and that makes it easier for the message to sink in. Giving customers what they want isn’t the only reason to switch to video ads though.

Video Marketing Statistics 2022 - Wyzowl

Here are some important statistics from the Wyzowl study:

  • 87% of marketers say video has helped them increase traffic.
  • 82% of marketers say video has helped them increase dwell time.
  • 94% of marketers say video has helped them increase understanding of product or service.
  • 81% of marketers say video has helped them directly increase sales.

Statistics like that can’t be ignored. When it comes to Amazon though, there is even more incentive to switch to video. Not only has video been showing itself to be an incredibly effective medium, but it can be used in both listings AND ads on Amazon, making it versatile as well.

On top of all of that, Amazon is also adding more support for more mediums all the time. The video trend is real, it is happening, and it is picking up momentum. As a brand owner or manager, that is not a train you want to miss. The stats point to the clear value of video, what about the cost though?

Use 50% Of the Screen!

Videos are engaging, fun, and the expected way for customers to learn about your product and engage with your brand. 

But there is another much more practical reason to start using video ads immediately… real estate. 

Amazon video ads are enormous in the search results - they take the entire row and, depending on your screen size can occupy up to 50% of the view port.

Also, word on the street is that video ads are cheaper to run - this is because videos are harder to produce and fewer advertisers are using them. Low bid competition = better ACOS and TaCOS!

Save Time and $$$

There is a lot involved in producing video ads, and that can add up to a huge chunk of a company’s marketing budget. 

Production experts, designers, acting and voice talent, studio time….none of it comes cheap. A huge portion of people (40%) report that video production can cost up to $500 per ad and that price can go up to as much as $10,000. 

The majority of companies have gone the route of hiring in-house production teams to create their videos to try to save some money, but even that can be costly, not to mention risky if you don’t know what you’re doing.

 12% of people hire other companies to produce their videos for them. This is a cheaper and easier way to make sure that you are getting a professional quality video at the best price. 

When looking to outsource for your video production, you need to be careful though. You want to make sure that corners aren’t being cut that will result in poor quality or ineffective video that will hurt more than help sales.

The Graphic Rhythm Solution


We could talk your ear off about why Graphic Rhythm offers the best video production solution for your needs. 

Not to brag or nothin’ (ok, maybe a little), but we’ve optimized thousands of listings for brands on Amazon over the years, and we’re an AmazonAds partner…

Experience like that comes with expert knowledge of the Amazon Marketplace. Plus, we have a full team of experts ready to deliver anything you need from listing images, A+ content, Amazon posts, copy, storefronts, you name it. 

We take pride in our work so you know that we will never let sub par work go out with our name attached to it. 

We know any number of companies that will be selling the same line. We prefer to back up our claims by letting you know exactly WHY we are the experts.

Graphic Rhythm's 3 Rules for High Performance Video

1. High Energy gets attention

You never want to bore your customers. Ads should be fast moving and energetic, with plenty to stimulate the mind and the senses of a customer. This keeps the customer entertained and engaged and keeps them watching longer.

2. Get to the Point

The average customer isn’t going to waste the time and effort it takes to figure out a confusing message, they’ll just move on to the next ad. In order to avoid lowering your conversion rate, you have to get the message out within six seconds. We create ads that are clear, concise, and deliver your message quickly.

3. Optimized for Silent Playback

Because video ads are set to auto-play in silent mode, an effective ad has to get the message across without sound. All spoken text should also be in the video and at a good, readable pace so that nothing is missed.

Want to find out more about how video can be turned into increased traffic and sales? We are more than happy to share our knowledge with you

Click Here to learn more about how our experts can create the video ads your brand needs.

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  • Ian Bower
  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

    He values generosity and attention to detail and strives to make sure these values are apparent in the services he provides and the businesses he owns.

    When Ian isn't working, you can find him outside hiking, camping and spending time with his wife and children

  • Ian is the owner of Graphic Rhythm as well as other businesses that revolve around design, copywriting and Amazon marketplace selling. He's an expert in communicating persuasively and loves helping business owners and digital agencies breathe life into their projects and ideas.

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