Gathering Background Information
In this module you'll do initial research and gather background information so that you are set up for success when you start planning your image content.
Start Watching
Description
In Module 2, you will take a look at leveraging information from your competitors, utilize Voice of Consumer Data to produce copy, create your own Unique Selling Proposition, and get introduced to the transformation worksheet.
Lessons
2.1 Research
2:36
2.2 Voice Of Consumer Data
3:44
2.3 Your Unique Selling Proposition
3:44
2.4 Transformation Analysis
3:53
